Graceson Mathies
Marketing · AI · Creative
Passionate about helping brands find their voice, sharpen their story, and market with intention
About
My Relationship With Words
Graceson Mathies
3 Lessons My Stutter Taught Me
1.Adaptability
Stuttering is unavoidable, so you learn to ride it. You can sense when one is coming, but never exactly when. When the moment arrives, you adapt with the conversation. That mindset carried into my work and everything else: you can't control the unexpected, but you can control how ready you are for it.
2.Confidence
Stuttering is always uncomfortable, and living with that made other uncomfortable things easier. I'm curious by nature, so I'm always meeting new things, and I'm not afraid to try them. In my work, that means I'm comfortable saying "I don't know" and asking questions. Finding where I'm not proficient is the first step to building it up.
3.Patience
Stuttering takes time, and it deserves space. Because of that, I've always been intentional with my words, choosing each one for a reason. It also makes me hyper aware of what an audience actually needs to hear, and why.
I've worked across the full scope of a project, from early brand conversations, scoping and content direction through to calendars, workflows, and execution. I've experienced both focused sprints and long-term strategies.
Toolkit
Tools & Skills
AI Solutions
grAIce
Founded grAIce, with the mission of saving businesses time and money through AI solutions.
Every project below was built through grAIce. These relationships came through my mentor, a well-respected former Nike brand marketing executive, and I've made it my job to make sure the work holds up on its own.
So far, it has.
My AI Philosophy
There's a lot of AI slop out there, generic copy, obviously AI visuals, unoriginal work, more volume than value. AI slop is what happens when AI replaces the human mind instead of working alongside it. A general rule I like to go by is:
AI gets you 0% of the way there.
Early Experiment
My first hands-on attempt at AI video generation. Not polished, but proof I can build with these tools directly, not just talk about them.
Case Studies
Selected Projects
AI Brand Film
gearUP
Directed and produced an AI generated brand film for gearUP, from concept through final cut. Chose the shots, selected the voiceover and music, color graded and paced the edit, and built out the AI video generation myself. Currently exploring more ways to work together on their marketing.
This is a highlight reel, cut down from the original video.
"Our favorite part of the collaboration was making the impossible, possible. We wanted an internal brand film to get our sales team excited, and with our current resources it wouldn't have been possible without you. You took our idea and turned it into something real, and stayed patient with us through every round of edits."
Marketing Director, gearUP
The video was later shared with Brian Bennett, a creative director whose past work includes campaigns for Carhartt and time at Wieden+Kennedy. He loved it.
Brand Strategy and LinkedIn Presence
Matt Foss
A consultant working with high-level executives wanted to build a LinkedIn presence that felt authentic to who he is, not just polished for the sake of it. Working alongside a brand designer and a Nike executive overseeing creative direction, I developed a six-month content strategy built around his story, voice, and long-term goals, along with a repeatable system he could continue using independently.
"Graceson didn't just give me a content strategy, he broke down the building blocks of how to show up consistently, align with my brand, and scale it with AI. I walked away with a clear roadmap and repeatable system I can use long after our work together."
Sergio, Executive Assistant to Matt Foss
12-Month Marketing Infrastructure
Kaddas Enterprises
This engagement started with foundational work, including developing detailed ICP profiles and a four-phase annual content calendar, and grew into a broader project management role. I helped set up their workflow inside Monday.com so the CEO and her team had a shared, organized system for tracking content, tasks, and priorities. Once the first content batch went live under that system, one LinkedIn post nearly doubled the combined performance of every post Kaddas had published before it, within three weeks of launch.
The Airtable system built for Kaddas: 96 pieces of content organized across 4 strategic phases, tracked by audience, content pillar, and format, giving the whole team a live, shared view of what's moving through the pipeline.
Social Media and Content Systems
Religious Non-Profit Organization
The organization wanted a stronger, more consistent presence across YouTube, TikTok, and Instagram without expanding their team. I helped streamline their content production process using AI-assisted tools, cutting a fully manual clipping process down to 50 broadcast-ready clips in under 20 minutes and freeing up capacity for higher-level work. Over about a year, YouTube views grew from 14K to 179K and subscribers grew from 1K to 2.1K, surpassing 4,000 watch hours and unlocking YouTube Partner monetization. The year before that, growing a TikTok account from 63 to 235 followers is what led to being asked to take on YouTube in the first place.
Social Media Results
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views — 14K to 179K on YouTube in about a year
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subscriber growth — 1K to 2.1K on YouTube
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watch hours — YouTube Partner Program unlocked
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broadcast-ready clips produced in 20 minutes
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TikTok follower growth — 63 to 235 in 8 months
Built gradually, refined consistently. These numbers reflect what happens when strategy compounds over time.
© 2026 Graceson Mathies